Mission Motors
ridemission.com
The three founders set up offices in Mason's garage blocks from the historic Mission Street in San Francisco. Under the name "Hum Cycles", the company began bootstrapping their way through the California Cleantech Open, the largest cleantech business plan competition on the West Coast.
In July 2007, they bought a 1994 Ducati 900 and got to work stripping out the engine and converting it to electric drive. Two months later, the three founders had converted the classic Ducati into the highest performing street legal electric motorcycle in the world. The prototype proved the team's claims and showed riders that a high performance electric motorcycle rode unlike anything they had ever encountered. Armed with the vision, the business plan, and the proof of concept, the team placed 2nd in the CCTO.
In 2008, having grown the company to fourteen people, the founders left the name Hum Cycles behind and rebranded the company under a new name: Mission Motors.
